Det finns absolut ingenting som pekar på att videotrenden saktar in. Snarare tvärt om!

2019 kommer vi se fler video och på flera olika sätt.

• Serier

Flera företag har redan börjat göra egna serier. Tex Intercom som gör behind the scenes dokumentärer om sin världsturné på konferenser.

Att göra sådana här mer högkvalitativa videoserier kostar såklart en hel del pengar men de ger också företaget en chans att sakta ner och säga något meningsfullt om det arbete de gör och ett lyckat serieformat håller dessutom kvar kunderna över tid. Det ska bli spännande att se hur den här grenen utvecklas under året.

 • Behind the scenes

Video som visar hur ”det verkligen är” bakom kulisserna på ett företag, både i framgångar och motgångar kommer vi få se mer av under 2019. Det är ett så kraftfullt sätt att få förtroende hos kunder och följare så fler kommer anväda det. Å eftersom video är så personligt och kan kännas så väldigt autentiskt blir det ett perfekt vertyg för trovärdig kommunikation.

• Video i mail

Alla drunknar i vi väl i överfyllda mailkorgar. Många av oss är snabba på att radera mail redan innan vi har läst dem. Men video och e-post är en kombination vi kommer se mycket mer av under 2019. Genom att lägga till ordet “video” i ämnesraden är det många som stannar upp och öppnar. Å fördom att du genom en video lättare skapar förtroende, engagemang och att det är enklare för mottagaren att ta till sig ditt budskap med hjälp av video så är det dessutom fler som klickar på videominiatyrer än på vanliga länkar. Du får ju också chansen att lägga till något personligt i dina försäljnings- och marknadsföringsmail. Själv ska jag göra en videosignatur till mina mail i år. Ett enkelt sätt att sätta en “verklig” person till namnet i mailet.

• Mobile first

I 2017 överträffade antalet mobila videovyer skrivbordet. Det kanske inte känns så överraskande med tanke på hur mycket tid vi spenderar på våra telefoner, men det är fortfarande en ganska svindlande stat! Med fler och fler människor tittar på innehåll på smala, vertikala skärmar, stiger kvadrat och stående orienterade videoklipp. Denna trend är så spännande eftersom den ger en helt ny uppsättning kreativa utmaningar och möjligheter!

”Med fler och fler människor tittar på innehåll på smala, vertikala skärmar, stiger kvadratiska och stående orienterade videoklipp.”

Mobilmarknadsföring ger oss chansen att ansluta med människor på en mer avslappnad och intim nivå. Eftersom vi använder våra telefoner för att ansluta till vänner och familj, börjar varumärkena överväga det när det gäller hur de närmar sig sina kunder.

• Personliga videos

De här videoklippen i mail kommer oftare och oftare vara korta personliga videos under 2019. Att titta på en video är trots allt mer engagerande än att läsa igenom en text eller titta på ett bildspel eller läsa ett långt mail å så tar tittaren till sig mer av informationen på det här sättet också. Jag tror att vi kommer se många videos som: Hej Helene hur går det med…

Med mobilkameran och redigeringsappar i telefonen går det snabbt och enkelt att skapa de här korta filmerna. För de ska vara korta. Under minuten! Av de här filmerna kommer den större delen vara “rakt in i kameran-filmer” som vi såg så mycket av 2018.

• Stories-filmer

Jag tror att vi kommer få se mycket mer genomarbetade filmer på stories. Det kommer fler och fler hela filmer som går över flera stories istället för enstaka klipp

Men här är det viktigt att inte överarbete. Det måste fortfarande kännas genuint och äkta för att fungera.

• Videokonferenser

Tillsist en spaning som inte minst vårt klimat kommer glädjas åt.

Alla dessa konferenser som gör att människor flygs kors och tvärs för att lyssna på varandra. 2019 kommer bli året då vi ser fler och fler som väljer virtuella konferenser istället.

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